The Rise of Dual Fluency
Technical fluency is now table stakes. Companies don't necessarily want the leader with the most domain expertise. They want leaders who can explain complex systems to non-technical stakeholders, influence cross-functional teams, and represent the business to investors: whether it’s a CPO translating AI capabilities into commercial success, or a COO guiding strategic pivots.
But what’s the operational benefit? Granular domain expertise, while invaluable, often leads to micromanagement – a word most senior leaders are practically allergic to in 2025. The tendency is that niche technical experts might have all the tools to manage down, but not necessarily the broader faculties necessary for communicating up the chain and persuading peers at board level. It’s this tendency that kept technical jobs classed as “back office” for so long.
Now, C-suites are geared towards “contextual leadership”: the ability to move seamlessly from a boardroom strategy session to a one-on-one with a junior engineer has become a defining trait of leadership.
Leaders need to inspire, delegate, and clarify. Not just execute.
From Back Office to Boardroom
Roles that were once back-office have now become front-office levers for growth:
- CPOs define future value.
In SaaS, the Chief Product Officer has become a strategic signal to the market. Investors look to the product roadmap as a proxy for innovation, customer insight, and operational maturity. The CPO must communicate fluently across founders, front-line teams, and investors—translating vision into execution, and execution into enterprise value. Their leadership is often the clearest indicator of a company’s trajectory.
- CTOs are now investor-facing.
They regularly present in boardrooms, shape product strategy, and act as strategic translators between engineering teams and commercial stakeholders.
- CFOs lead transformation.
No longer just financial stewards, they co-own strategic initiatives, drive digital change, and influence cross-functional operations.
- CISOs shape enterprise strategy.
Their remit now includes business continuity, risk appetite, and digital resilience, making them essential voices in board-level decisions.
Now, in this light, technical leaders are no longer just executors, but architects of change. And with that shift comes a new set of expectations. Leaders must be able to say, “Here’s what’s possible,” not just “Here’s what’s required.”
They must be able to push back on unrealistic demands based on their technical expertise – like pushing a platform transformation through in weeks rather than months – while still aligning with the company’s vision.
Role Evolution Over Time

